The 10-point label standard
- Name the active form. Say creatine monohydrate, magnesium glycinate or another exact form rather than relying on a blend name.
- Show the complete daily serving. Make the amount for the full labelled serving easy to find.
- Define the unit. State how many gummies, capsules, tablets or scoops make one serving.
- Separate compound weight from active nutrient. For minerals, show the compound amount separately from elemental mineral content.
- Separate extract from raw equivalent. A concentrated botanical extract and its raw-botanical equivalent are not the same number.
- Show the nutrition information. If sugar or carbohydrate matters to the buyer, the per-serving panel should answer it.
- List the complete ingredients. Flavourings, sweeteners, carriers and allergens should not be hidden behind vague blend language.
- State suitability and directions. Age guidance, warnings, storage and recommended use should be easy to locate.
- Scope evidence precisely. A test result belongs to the sample, batch, flavour and method it actually covers.
- Keep the page current. Label, price, availability and policy wording should be reviewed when the underlying source changes.
How Supify applies the standard
| Check | Supify example | Evidence boundary |
|---|---|---|
| Full serving | Creatine Gummies: 5g creatine monohydrate in 4 gummies | Follow the current physical label and product page. |
| Extract vs raw equivalent | Apex Vitality: 300mg Shilajit 10:1 extract = 3,000mg starting-material equivalent | 300mg is the actual extract in the serving. The larger figure describes concentration; it is not an extra 3,000mg of extract. |
| Compound vs elemental mineral | Recovery: 600mg magnesium-complex blend provides 76mg elemental magnesium | The compound total and elemental magnesium are different measurements. CoQ10 is a separate 100mg ingredient in the current serving. |
| Nutrition | Creatine Gummies are labelled Zero Sugar | This claim applies to the Creatine Gummies, not automatically to every Supify product. |
| Dietary suitability | Supify gummies are labelled Vegan and Halal | Check the current product label for the complete formula. |
| Testing scope | Raspberry Creatine sample RSSL code P26-07303-1 | That result is specific to the tested Raspberry sample, not a universal batch guarantee. |
What this standard is designed to stop
- comparing a single gummy with another brand’s full serving;
- treating raw-botanical equivalents as if they were extract weights;
- confusing a mineral compound with elemental mineral content;
- turning a sample-specific laboratory result into a claim about every flavour or batch;
- using a bold front-of-pack promise when the label cannot show the supporting number.
Use the checklist
Start with the Supify Testing & Standards page, then follow the product-specific authority path: Creatine Performance Hub · Vitality Performance Hub · Recovery Performance Hub.
For botanical labels, read Shilajit Gummies UK: What to Check Before You Buy, the KSM-66® 10:1 extract guide and the Panax Ginseng Extract UK label guide.
For recovery labels, compare the CoQ10 Gummies UK buyer guide with the magnesium gummy label guide. If you are comparing creatine formats, use the free cost-per-serving calculator and then read the creatine label checklist.
UK compliance context
UK food-supplement marketing and labelling are subject to specific rules. The government’s nutrition, health claims and supplement-labelling guidance explains the basic requirements, and the ASA/CAP sports-supplement guidance explains how authorised health claims and prohibited medicinal claims are treated in advertising.
This page is a reading framework, not legal advice. A product should never claim to prevent, treat or cure a disease unless it has the appropriate authorisation.
Keep the standard open
Good authority is inspectable. If a number cannot be checked against a label, document or clearly stated method, it should be described as unknown rather than upgraded into a promise.